Our story

Thanks for visiting.

We're a small British business with a big mission to make a difference. Our business started with a simple idea. What if money from the sale of an ordinary household item could be put towards extraordinary causes. What if soap could be more than just soap?

We're using our business to help protect our planet and inspire change, by donating money from the sale of every product to charity partners that deliver lifesaving and life changing work.

Thank you for your support

Stewart & Katherine

How it works


You purchase our
life changing
hand wash


We donate money from
every product sold to
charity partners


Our charity partner
delivers life changing


in need
is safer

Our Mission

To help the world transition
to a more sustainable future

This is more than just soap

We're empowering customers to make the world a better place with each wash

Give to the cause you care about

Every bottle of liquid hand wash bought supports the causes you care about.

Ordinary purchase,
extraordinary purpose

Every purchase makes our world a better place

Soap = hope

Access to safe water can unlock human potential for people living in poverty. Safe water and clean sanitation improves health, and having access to water can free up time for education and foster economic independence.

Since 1998, our partner Just a drop, has brought safe water and sanitation to over 1.7 million people in 32 countries around the world – giving women and children health, hope and the opportunity to break the cycle of poverty.

Why help the homeless?

Right here in the UK there are many amazing charities helping to ensure that everyone has the right to a hot meal and a safe nights sleep. Today there are 121,000 16-24 year old homeless people that need help, many of them young and vulnerable.

Click HOMELESS when you check out and money from your purchase will be donated to help keep a young person off the streets, safe and warm, so they can start to turn their lives around

ChooseWell and make a difference.

Soap = life

Climate change is a huge and complex issue. As individuals we can sometimes feel helpless.

But there is something we can do and that's plant trees. Trees are the ultimate carbon capture and storage machines. Like great carbon sinks, woods and forests absorb atmospheric carbon and lock it up for centuries. For every £1 donated, 1 tree is planted by our partner Just One Tree.

It's in your hands

We believe in the power of consumers to make positive changes in the world.
When you choose our hand wash, you’re not just buying soap, you’re making a conscious choice to support:

In the media