Every bottle of hand soap
bought supports the
causes you care about

95% natural

100% recycled and
recyclable Bottles

Life changing

We do not test on animals
and never ask others to
do so on our behalf

Enriched with Organic
Aloe Vera, our hand wash
is kind on your skin

Idependently tested by dermatologists and
approved safe for skin

We do not use any
animal derived ingredients

Our eco

Reuse and refill with our 1 litre pouches full of our natural, vegan and eco friendly formula that uses plant based ingredients including certified organic aloe vera juice.

Every product supports the causes
you care about




Made with 95%
natural ingredients

Enriched with organic aloe vera

We’ve consciously created our liquid hand wash for a better world and taken great care to create a natural eco friendly formulation that uses plant based ingredients such as certified organic aloe vera juice.

Made with 100%
recycled material

Consciously created for a better world, our reusable bottles are a core part of our reuse and refill system. They are made using 100% recycled material, which can also be recycled again.

Ordinary purchase,
extraordinary purpose

Every purchase of liquid hand wash makes our world a better place. We’re empowering customers to make the world a better place with every wash.

Make every wash count.

Soap = hope

Access to safe water can unlock human potential for people living in poverty. Safe water and clean sanitation improves health, and having access to water can free up time for education and foster economic independence.

Since 1998, our partner Just a drop, has brought safe water and sanitation to over 1.7 million people in 32 countries around the world – giving women and children health, hope and the opportunity to break the cycle of poverty.

Soap = dignity

Right here in the UK there are 121,000 16-24 year old homeless people that need help, many of them young and vulnerable. There are also some amazing charities helping to ensure that everyone has the right to a hot meal and a safe nights sleep.

Click HOMELESS when you check out and money from your purchase will be donated to help keep a young person off the streets, safe and warm, so they can start to turn their lives around .

ChooseWell and make a difference.

Soap = life

Climate change is a huge and complex issue. As individuals we can sometimes feel helpless.

But there is something we can do and that's plant trees. Trees are the ultimate carbon capture and storage machines. Like great carbon sinks, woods and forests absorb atmospheric carbon and lock it up for centuries. Our long term aim is to plant 1 million trees, to help counteract the harmfull effects of climate change.