Beauty trends and attitudes are changing, with more and more consumers making an informed choice to buy Vegan products.
More than 50% of British women now buy vegan beauty products even though more than a third aren’t actually vegan, according to research undertaken by Cosmetify as part of an ongoing study into the rise of conscious beauty trends. More than 2,200 women between the ages of 18 and 45 were polled, all of whom said they regularly wear make-up.
Skin care was found to be the clean beauty product bought most often, with 49% saying these were what they owned the most of. This was in comparison to 35% who said they owned the most makeup items considered to be ‘clean beauty’, and just 10% who said hair care. Only 6% own an equal amount of each product deemed to be clean or conscious.
The majority of women (62%) professed that their clean and conscious beauty shopping habits have changed in the last five to 10 years, compared to only 15% who said their habits haven’t changed at all. The remaining 23% said that their habits had changed ‘somewhat’.
When asked which three conscious beauty products they buy the most, organic was the most popular (68%), with the next most popular natural (61%), and vegan (49%) respectively.
The Vegan Society works to empower consumers to make informed choices about the products they choose to use for health, hygiene, or beauty reasons. They also want to encourage industry to be more transparent about where – or from whom – their ingredients are derived and to continue to embrace animal-free products and processes.
The Vegan Trademark is the authentic international vegan standard and is managed by The Vegan Society; the charity that created the word 'vegan' back in 1944. Their dedicated and experienced vegan team check each product application against numerous criteria, working with manufacturers to ensure that each product meets the highest vegan standards.
To achieve the Vegan Society certified standard, the product, and its ingredients, must not involve or have involved, the use of any animal product, by-product or derivative. The Vegan Society uses the word 'animal' to refer to the entire animal kingdom, including all vertebrates and all multicellular invertebrates.
The gold standard can only be achieved if the development and manufacturing of the product, and its ingredients, have not involved, testing of any sort on animals conducted at the initiative of the company or on its behalf, or by parties over whom the company has effective control.
All ChooseWell liquid hand washes are certified Vegan.